Fiorrucci launches their first male campaign for the brand, commissioning director 411 to be the creative director of the project.

Keeping to his roots and sticking to brand guidelines, 411 and Fiorucci pair together in a way that breeds nostalgia and with the famous Italian jeans brand making ways in London who better than a London boy to show them what the aesthetics are about. 

Shot & Directed By 4ELEVEN